Fueling business development

Our B2B PR agency programme with Kepler has included developing a multi-channel B2B thought-leadership and business development projects designed to build awareness amongst key customer audiences. 

We’ve leveraged our digital marketing expertise to create sustained media exposure, positioning the agency at the heart of the debate about the future of the industry.

Content marketing

We created landmark marketing and PR moments through a series of in-depth international industry reports delivering proactive media relations and thought leadership in UK, US and APAC.

For example, we created an industry guide for brands considering taking their programmatic advertising in-house which resulted in the agency winning three seven-figure clients.

Based around international research asking CMOs about their future media investment needs, our B2B PR agency role included designing the study, commissioning the research agency, writing the report, presenting the findings at the launch event and executing PR and content across APAC, UK and US media. 

We engaged multiple journalists with the issues the research raised and achieved coverage across UK, US and APAC media.

Elsewhere, our proactive media relations is making Kepler one of the most quoted and listened to voices in digital marketing. Our content ideas have fueled the agencies social and direct communications efforts.

Our brief now covers UK, APAC and US media relations and content development.

Results

Direct support for business development and prospect nurturing.

Rich, multi-channel content marketing programme.

Clear positioning as an international indie agency challenger.

Average annual delivery of 40+ pieces of high-quality thought-leadership including regular exposure in titles such as AdWeek, Adexchanger, Mediapost, The Drum UK and US, Campaign UK and US, Digiday, Exchangewire, The Media Leader and many others.